NewVantagePerspective The Application of Technology to Marketing: A Twenty Year Perspective

نویسندگان

  • Randall B. Bean
  • Randy Bean
چکیده

©2001 When I was young, I dreamed of being a writer, not a technologist. But, luck would have it otherwise. For the past twenty years, I have been intimately involved in the application of technology to marketing. Or, to put it a bit differently, I have been intimately involved in the application of technology to help companies understand their customer relationships, and as a result, more effectively service, market and sell to those customers. The path that I have followed reflects a history of the evolution of technology and its application to marketing as it has unfolded over the course of the past twenty years.

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تاریخ انتشار 2002